WHO WE ARE

We’re people like you. People who just want to eat something healthy that happens to taste great too.

People who are tired of the same and need something that is meaningful, bold, and delicious.

We're here to challenge what cereal is supposed to be and set out to pioneer food that have never been done before. 

WHAT WE BELIEVE

We believe if you want to make a difference, you'll need to be different.

In a world full of grain, sugary drenched cereals - we knew the task wouldn't be easy. We believe that standing out is a part of our ethos and what the world needs.

Packed full of protein using only nine ingredients -- we've built a completely grain-free, low sugar, flavorful cereal made from egg whites that provides real harmony to your life.

Like the egg window, or the ingredients right on the front of the box - we believe in radical transparency.